ĩ��ŮA��Ƭһ��,��ִ��ˬ�ֻƵ��Ƶ

洞察 - MBS商業敏銳度（市場經營學）沙盤課程

參加對象：獨立貢獻者 Individual contributors；新任經理 First Time Managers ；高潛員工 High Potential Employees；中層經理 Middle Level Managers

課程費用：電話咨詢

授課天數：2天

授課形式：內訓

聯系電話：4006-900-901 / 17821361800（小威）

微信咨詢&報名

課程背景 COURSE BACKGROUND

沙盤模擬概覽 / Overview

各層級的管理人員需要更好的了解企業的運營，人力，財務等資源的有效使用。有項目、人員及預算決策權的人員必須了解財務和企業運營，即商業敏銳度。實戰模擬環節，學員在仿真的情境下扮演新上任的首席執行官，在模擬的環境中經營企業，努力提高企業的經營業績、提升市場份額。

Managers at all levels need to better understand the operations, manpower, finance and other resources of the enterprise. People with project, people, and budget decisions must understand finance and business operations, i.e. business acumen. In the practical simulation session, the trainees play the role of the newly appointed CEO in the simulated situation, run the enterprise in the simulated environment, and strive to improve the business performance and market share of the enterprise.

課程特色 / Course features

本課程強調實踐和應用，特別采用在線實戰模擬的方式，通過模擬讓學員能更好地學以致用，在模擬結束后，學員將分享體會并得到講師解讀。培訓中還涵蓋實際案例討論和行動項目等；通過本課程學習，提高管理技能，并確保他們從今后的實踐中受益。模擬結束后系統會自動生成基于操作行為的報告。

This course emphasizes practice and application, especially in the form of online practical simulation, through which students can better apply what they have learned, and after the simulation, students will share their experiences and be interpreted by the instructor. The training also covers practical case discussions and action projects; Learn through this course to improve your management skills and ensure that they benefit from future practice. Reports based on operational behavior are automatically generated after the simulation is complete.

課程收益 PROGRAM BENEFITS

通過財務、趨勢和競爭分析制定經營戰略 Develop business strategies through financial, trend and competitive analysis
了解并實踐企業運營 Understand and practice business operations
提高商業敏銳度，商業敏銳度及商業管理包括以下能力：Improve business acumen, business acumen and business management includes the following competencies:

- 能夠與影響企業的外部世界的發展保持聯系 Understand business trends: Be able to stay connected to developments in the outside world that affect your business

- 戰略思維：了解企業全局的能力，即愿景、戰略、機遇、風險和未來戰略路線圖 Strategic Thinking: The ability to understand the big picture of the business, i.e. vision, strategy, opportunities, risks and future strategic roadmap

- 戰略執行：能夠理解客戶的驅動力以及推動公司盈利能力和現金流 Strategy Execution: Ability to understand customer drivers and drive company profitability and cash flow

參與者反饋 / Participant Feedback

-“ 為思維過程提供指導，并通過牢記大局來幫助改善決策”

- “ 模擬為非商務人士提供了學習如何經營企業的機會”

- “ 模擬是不言自明的，非常易于使用。說明是詳盡的，界面是直觀的”

- “ 這是實時數據，您可以分析業務的各個方面”

- “ 規劃方案非常細致，令人興奮”

- “ 除了給定的指標外，根據市場情況，模擬還為直觀的猜測提供了空間”

- "Gave guidance to the thinking process and helped improved decision making by keeping in mind the big picture"

- "The simulation provides non-business people an opportunity to learn how to run a business"

- "The simulation is self-explanatory and very easy to work with. The instructions are exhaustive and the interface is intuitive"

- "It was real time data, you can analyse each and every aspect of business"